Starbucks

Starbucks Corporation is a US based coffee company and coffeehouse chain. Founded in 1971 in Seattle, Washington, the company has grown steadily since its inception. The company turned its first profit in 1980 and, even when the economic downturn of the 80s hit, continued to grow steadily upwards. It opened its first international location in 1996 in Tokyo. Recent statistics from 2018 state the company now has 28,218 locations around the world.

The company’s well-known logo and thousands of locations offer weary coffee drinkers a place they know just about anywhere; its seasonal drink offers, specialty Evolution Fresh juices, Frappuccino beverages, snacks and branded mugs and tumblers. Pre-packaged meals are always available to purchase when purchasing coffee. Starbucks also has products it sells in local grocery stores. Starbucks is also every looking to adapt and change with the market, shown in its choice to focus on the Chinese market next, opening 600 net new stores every year until 2022. The company has even partnered with Alibaba in order to find the best way to expand in their next targeted market.