University of St. Andrews Investment Society

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Diageo

Diageo PLC is a leading global producer of alcoholic beverages that produces the world's best selling vodka (Smirnoff) and liquor
(Baileys) Founded in 1886, Diageo produces over 200 brands sold in 180 countries. Diageo operates production, packaging and distribution centers around the world in the UK, Ireland, Turkey, the US, Canada, Brazil, Mexico, Australia Singapore India, Nigeria, South Africa, Uganda, Kenya, Tanzania and African Regional Markets.

With 29 whisky distilleries in Scotland alone, whisky makes up the largest segment of Diageo global sales and dominaties 36% of the scotch whisky market. Diageo’s over 200 brands are divided into three categories; Premium Global Brands, including Johnnie Walker, Smirnoff Captain Morgan, Tanqueray, and Guinness; Local Brands, such as Crown Royal and Bells; and their award winning Reserve Brands, including Johnnie Walker Gold Label, Ketel One, Tanqueray no. 10, and Ciroc.